Contact NYC Chapter of UPA for event and ticket information.
Tuesday, October 28, 2008 from 6:00 PM - 8:00 PM (ET)
The NYC Usability Professionals' Association presents:
Will Website Usability Decide the 2008 Presidential Election? In an age of media overload how do undecided voters make up their minds about elections?
Come for a presentation on how to plan, run, and present findings for a usability test.
The presentation will be of interest to those who are
While this presentation cannot convey the amount of detail you would get from a 1-2 day course or a complete course of study, it will cover the nuts and bolts of basic usability.
Here are some specific questions Lon will address:
Do Web savvy Americans turn to the Web for answers and, if so, how much influence do the candidate's Websites have? Could the usability of the Obama & McCain sites have a significant impact on the way people perceive each candidate? Can having a user-friendly Website really sway people's votes?
First Insights wanted to get the answers to these questions and more. Their team traveled the country and conducted one-on-one usability interviews with dozens of undecided voters. Lon Taylor, Principal Usability Consultant at First Insights will explain his methodology, share how he created the moderators guide and present a host of detailed findings & video clips.
Speakers: Lon Taylor, Principal, First Insights
Date: Tuesday, October 28, 2008
Please arrive by 6 to allow time to get through security. Photo ID required by security to enter building. It must match the name on the registration list.
Cost: See ticket prices at top of page (Pre-payment online required)
Note: For this event we are not able to offer discounted member pricing.
Time: Approx. 6:00 – 8:30 pm
Location: 277 Park Avenue, 17th floor (Between 47th & 48th on EAST side of street)
Dinner: Optional, post-event dinner*
*Please note that dinner is an optional, post-event social activity and is not included in the event fee. It will be the responsibility of each individual who chooses to attend the dinner to pay for their own food, drink and any other expenses that may be associated with the dinner.
Registration closes at 4 PM Monday, October 27th, 2008 (1 day before the event).
Refundable until noon, Thursday, October 30th, 2008 (2nd day after the event) by sending a request to RSVP@nycupa.org.
Transferable on or before noon Monday, October 27th, 2008 (1 day before the event) by sending a request to RSVP@nycupa.org. You must notify us, and get a confirmation, of this transfer or it will not be valid.
NO EMAIL RSVPs ACCEPTED FOR THIS EVENT
Members of our parent organization, the UPA (the Usability Professionals' Association), must join the NYC chapter to qualify for member rates. We encourage everyone to join our parent organization, though you do not need to do so to become a member of our chapter. You can learn more about our NYC organization or learn about our parent organization.
For the past fifteen years Lon Taylor, Principal, First Insights has cultivated his usability, marketing and advertising skills by achieving measurable results for Fortune 500 firms and successful start-ups. Having filled a variety of roles as a usability moderator, senior project manager, director of marketing, and occasional information architect, he offers clients a straightforward approach to helping them meet their objectives.
The experience of working across a variety of industries - banking, insurance, travel, pharmaceuticals, automotive, technology and packaged goods - gives Lon a unique perspective when new challenges arise. The diverse nature of the projects Lon completed during his years at Blue Marble and Novo (part of Publicis Groupe, the world’s 4th largest advertising and media firm) demonstrated his ability to lead multi-disciplined teams and think creatively.
Lon has published usability related articles in Quirk’s Market Research Magazine, The Journal of Intranet Strategy & Management, and MarketingProfs.com. He holds a B.S. in Social Education from Boston University.
The NYC chapter of the Usability Professionals' Association (NYC UPA) seeks to gather members of the marketing, design, technology and research communities who share a common vision: creating websites, applications, and projects that are compelling, intuitive and customer driven. By bringing together professionals from different industries and disciplines and sharing our collective experiences, the NYC UPA hopes to create a forum for learning and professional growth in the New York City metropolitan area.
We are the NYC chapter of the Usability Professionals Association.
Our website is http://www.nycupa.org
Our parent organization's website is www.upassoc.org
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